Price is a lecturer in the School of Engineering & Applied Science at Aston University, UK. He has more than 35 years of experience in the design and development of powertrains in a variety of technical and commercial leadership positions at Harley-Davidson, Mercury Marine, Cosworth Engineering, Lotus Engineering, and Jaguar Rover Triumph. He is a regular invited guest speaker at international conferences on engineering practice and has been a corporate representative on several joint industry and government technology and business steering groups. He has a master’s degree Engineering Design from Loughborough University in the UK and is a graduate of UW-Madison’s Master of Engineering: Engineering Management program (formerly known as MEPP). Price has a PhD in Mechanical Engineering.